Week 12 Post 2

In the chapter 14 reading this week I found persuading different types of audiences interesting. The types are, the negative, also called the hostile, and the positive, also called the sympathetic, divided, uninformed, and apathetic audiences. The negative audience is informed about your topic but unfavorable towards it. Even though they may have their minds made up there are a few things you can do to help your speech. You should always establish credibility, take a common ground, help your audience visualize your topic in a positive way, prepare for your audiences unenthusiastic reaction, and keep your persuasive objectives within reason. For the positive audiences you must also have strategies which are to incorporate engaging evidence that reinforces the audience’s commitment, use both vivid images and language, rely on narratives to elaborate your points, and reinforce them to take action if they already agree. For the divided audience you need to demonstrate that you recognize the legitimacy of the arguments for and against the issue, establish credibility and common ground among all audience members, and integrate strategies for both the negative and positive audience members. To meet apathetic audiences’ needs you need to gain their attention and attract their interest, show how the topic affects them specifically, shows your commitment to the topic through energy and enthusiasm, take a one-sided approach, and use presentation media.